Hi, I'm Leticia,
a UI/UX Designer
based in Göteborg.
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About

Experienced Senior Digital Product Designer with over 10 years of expertise in user experience and interface design. Skilled in leading teams, collaborating with stakeholders, and delivering high-quality projects in diverse industries. Transparent communicator dedicated to achieving goals and aligning with company vision.

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Portfolio

DEC 2022

Plint - Subtitling and Translation Platform for Freelancers

A comprehensive solution for freelancers, offering streamlined project management, a user-friendly interface, and a comprehensive job overview. The platform's clear design and improved communication channels enhance productivity and reduce support dependency. Positive user feedback highlights increased efficiency and workflow optimization. The project contributes to advancing industry standards and improving the freelance experience.

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Engrospartner

Engrospartner

January, 2019
GetFit

GetFit

January, 2017
iFeira

iFeira

October, 2016
Sebrae Amazonas

Sebrae Amazonas

November, 2016

Experience

DEC 2019 - today

Senior Digital product designer

at The Techno creatives

User Experience (UX) Design: Expert in conducting user research, creating user personas, mapping user journeys, and developing intuitive user flows to inform design decisions.

User Interface (UI) Design: Proficient in translating user requirements into visually appealing, functional, and accessible UI designs using industry-standard tools like Sketch, Figma, and Adobe XD.

‍Prototyping and Iteration: Experienced in creating wireframes, low-fidelity prototypes, and high-fidelity mockups to test and iterate on design concepts, ensuring optimal usability and user satisfaction.

Collaboration and Leadership: Skilled in collaborating with cross-functional teams, stakeholders, and developers to align design solutions with business goals and technical feasibility. Proven ability to lead and mentor designers, fostering a collaborative and innovative design culture.

‍Design Systems and Guidelines: Proficient in establishing and maintaining design systems and style guides to ensure consistency and scalability across digital products, enhancing brand recognition and user experience.

Research and Analysis: Expertise in conducting usability testing, analyzing user feedback, and leveraging data-driven insights to drive design decisions and continuous improvement.

current
jan 2018 - DEC 2019

Digital product designer

at The Techno creatives

I started my journey in Sweden on January 2018. Worked as a designer in several projects, delivering concepts, wireframes, prototypes, complete design systems and interfaces for:

  • Mobile Apps: Boat Management and telematics app for Boat Owners to safely and continuously track their boats status.
  • HMI for Automotive Research and Demonstrations: Have worked with OEMs and other vehicle parts suppliers in projects for Worldwide Fairs, Demonstrations, both internal and external and Researches.
  • Installations for Fairs: The Techno Creatives is expert in working with demos for products and companies. Displaying and visualising data in exciting new ways like holograms and games built with different technologies, like Unity and Unreal.
  • Conduct Meetings and Workshops: Independently worked and was responsible for communicating directly with clients and stakeholders. At the start of every project we conduct workshops to understand the client needs and problems to be solve. This is also good to explain to clients our process, planning, stages, deliverables and other details.
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Awards

Vitrolife G-series interactive Hologram
A holographic experience to highlight the benefits and process of the G-Series Products. Exhibition displayed during the ESHRE 2019 in Viena.
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Press Release

Collaborative Driving Data Visualize
‍ The project included two types of demonstrations: pre and post-drive experience, where data insights were generated and displayed, and in-car demo apps for visitors to experience futuristic car features on the road.
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Press Release